Bulk SMS

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What is Bulk SMS?

Bulk SMS

In today’s world it gets difficult for business to engage with clients at root level. So, mobile focused marketing strategy should be the key to engage with customers. When it comes to mobile marketing, SMS marketing is one of the best marketing tool. This little text which is delivered to mobile has 97% opening rate within 2 minutes of delivery. No other marketing tool can offer this amount of accuracy which makes SMS the most convenient way to deliver business messages.

Bulk SMS is a useful marketing channel which can help in achieving success in today’s digital world. Bulk SMS is nothing but sending SMS to large number of people at the same time. This strategy used by businesses can promote their brand, send notification and improve market integrity. Bulk SMS is also known as Bulk text messaging, Bulk Messaging, Business SMS, SMS software or even Text message marketing. Bulk SMS can be used to send mass text messages nationally and internationally. For businesses who wish to reach audience globally as well as locally this type of SMS delivery is one of the best solutions.

Types of Bulk SMS

Bulk SMS is of two types:

  1. Transactional bulk SMS
  2. Promotional bulk SMS

Transactional SMS generally consists of sending an OTP or transaction SMS, alerts or reminders to an individual. On other hand, promotional messages include advertising of business product, offers or branding of businesses. Transactional SMS will be delivered to both DND & non DND number while promotional SMS can only be sent to non DND numbers. Transactional SMS can be sent at any time of the day while promotional SMS can be sent from 9AM to 9PM only.

How does it works?

These Bulk SMS can be sent using a mobile phone application, a web interface, software program or by integrating an API. Using the service provider SMS gateway one can ensure delivery of messages to mobile phones all over the world. SMS gateway acts as communication between wireless network service provider and mobile network operators. Now the SMS traffic is directed to SMSC (Short Message Service Center) of mobile operator and then forwarded to recipient’s number.

Why to use Bulk SMS?

Whether you own a small business or a large scale company, everyone can use this messaging service. This messaging service will be fruitful in building customer relationship and gaining trust in the business.

You can use Bulk SMS for:

  • Marketing Business Products: Sending SMS to your customers which include product information or offers can directly boost product sales.
  • Sending Alerts: If there is any sort of customer service problem which can affect your customer, you should definitely alert your customer to avoid inconvenience and prevent misunderstandings.
  • Send reminder: Sending quick reminders to your customers can boost up the customer’s view of your business.
  • Keep customers updated: Keeping the customers updated with business policies or any changes in business.
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